VowNumbers that move
before the flowers do.
Your wedding emails should work as hard as you do.
Generic templates vs. engineered campaigns.
Tap any card to see the full teardown — why the numbers differ, and what we changed.
Save-the-Date Campaign
Vow-designed vs. Mailchimp default template
Subject line personalization + send-time optimization drove 3x the opens
- 1Dynamic subject: "Sarah — your date just opened up" vs. "Save the date!"
- 2Send window: 7:42am local vs. batch 9am EST blast
- 3Preview text engineered to tease venue reveal, not repeat subject
- 4Mobile-first single-column layout reduced bounce by 44%
Open-House Weekend Drive
3-email sequence vs. single Mailchimp blast
Sequence warm-up + urgency ladder filled 94% of open-house slots
- 1Email 1: Social proof ("47 couples toured last month")
- 2Email 2: FOMO trigger with real-time slot counter
- 3Email 3: Re-engagement for non-openers with new subject angle
- 4CTA button copy tested: "Reserve My Spot" beat "Book Now" by 31%
Spring Collection Launch
Segmented send vs. full-list blast
Behavioral segmentation sent the right collection to the right engagement stage
- 1Engaged <6 months: Foil-pressed invitations segment
- 2Engaged 6-12 months: Day-of stationery and programs
- 3Past customers: Early access + loyalty discount trigger
- 4Inactive subscribers: Win-back with "Your style has evolved" angle
Built for the wedding industry's operators.
Not florists. Not photographers. The people who need their email list to generate revenue — this season.
Twelve vendor timelines. One inbox keeping it together.
We build email sequences that do the client communication you don't have time for — vendor confirmations, timeline reminders, and the save-the-date series that makes couples feel held.
Butts in seats for open-house weekends.
Our 3-email urgency sequences fill your open-house calendar without a single cold call. Real-time slot counters. Behavioral re-sends. Social proof from last month's tours.
Seasonal launches that actually sell through.
Behavioral segmentation sends your spring foil-press line to newly engaged couples and your day-of programs to the 9-month-out list. The right product to the right inbox stage.
The numbers speak. So do our clients.
We went from 19% to 61% open rates in one send. I thought the numbers were broken.
Filled our entire spring open-house calendar in 72 hours. Three-email sequence. That's it.
My foil-press launch sold out before I could post it on Instagram. The segmentation was surgical.
Switched from Mailchimp defaults to Vow templates. Revenue from email tripled in one quarter.
Run My Email Audit
Three questions. We'll identify exactly where your open rates are leaking — and what to fix first.
The 2026 Wedding Email Benchmark Report.
340 campaigns. 8 wedding verticals. The open-rate, click-through, and revenue data your competitors don't have — compiled into one downloadable PDF.
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Your open rates are probably leaking. Find out where in 3 questions.